Seven Days

Channel 4 are trying something slightly different next week. They’re punting out a fast-reaction docu series called Seven Days about “some of Notting Hill’s most colourful characters” but they’re setting it up so that viewers can interact with the characters online. Yes, the title they’ve given this service – Chat Nav – is cringeworthy, but the idea is still an interesting one. We’ve pasted the press release and trailer below…



Wednesday 22 September 2010, 10pm, Channel 4 -
Follow the interwoven lives of some of Notting Hill's most colourful characters, in the documentary series where what you see has only just happened. An outspoken hairdresser, a budding rapper, two glamorous models, a single mother, a student, two pet therapists, a flamboyant restaurateur and many more, all with stories to tell and decisions to make. What have they been doing in the last seven days? 
And here is a bit more info on the interactive side of the show.
Combining not only up to the minute documentary footage that's filmed, edited and on air in just Seven Days the 8 part series includes ground breaking online interactivity at its core. Through a unique offering called Chat Nav that combines digital and social media the Seven Days audience will be able to communicate with, and influence how, the real people of Notting Hill live their everyday lives by interacting with them at
Using specially created components the site aggregates all media activity and packages it up so that the people on screen will be able to see, and act on, what the people at home say about them.